How do we get our messages out? How do we stop preaching to the converted?
These questions are asked at lots of workshops on conservation and science communication. We can send our messages across the world using Facebook and Twitter, but most struggle to be seen in the flood of competing stories.
Last month I gave the opening talk at the wonderful Biodiversity Across The Borders conference, hosted by Federation University in Ballarat. My talk was called Shaping Stories to Save the World and suggested ways to make our messages more engaging.
The video of the talk is available online thanks to the great work by Federation University staff. I have embedded a copy above. It is hosted on the university’s video page, which also includes a great talk on conservation in urban areas by Associate Professor Sarah Bekessy. More conference talks will be posted on the video page in coming weeks. You can find all of the Ballarat conference talks by searching for “biodiversity” in their video keyword list.
Get yourself a cuppa and some popcorn, sit back, relax, and enjoy the show. I hope you find it fun and informative. Best wishes Ian